In these lean times, builders are building less but more. What I mean by that is that we have fewer opportunities to build but when we do, more is expected. Homeowners don't want what everyone else has. But in reality they do. They want what the Jones have but only better. The builders job is getting harder. We aren't just builders, we are needing to become more informed on current trends, innovative new products and probably the fastest growing segment "green" or "sustainability". We are now needing to be consultants. As a builder, I am finding it near impossible to be informed on the latest green products and trends. Where do I go? What do I read? Who do I believe? Especially as I am becoming a salesperson of these products. So, I was hoping this site would be of help to me. I am a green newbie. Anyone have any advice on innovative new green products? Good green companies? HELP!