Today’s savvy home buyers rely on search engines and online directories to search for their new homes. Ensure your company ranks prominently on these websites by developing a Search Engine Optimization (SEO) strategy.

Internet Marketing: The Key to Increased Home Sales, by industry expert Mitch Levinson, explains the essentials of Internet marketing you can use to boost your search engine rankings so you can compete in the tough market for new home sales.

Internet Marketing explains step-by-step how to increase quality website traffic and convert it to sales center visits by providing the right information to home buyers online. You’ll learn how to:

• Improve your search rankings for the keywords your program is targeting
• Fill the search engines with your primary content
• Prompt your website visitors to drive to your sales centers, call the sales office, and provide their e-mail addresses
• Spend ad dollars wisely

Also, when you place your order for Internet Marketing be sure to pick up Social Media for Home Builders 2.0: It’s Easier Than Your Think. This great companion book explains in detail the best ways to communicate with home buyers using social media.

Take advantage of the revolution in smart devices, Internet use, and social media to meet buyers where they are and improve your sales results with Internet Marketing and Social Media for Home Builders 2.0.

Get copies today from www.BuilderBooks.com and get the ROI you want for what you’re already spending on websites, blogs, social media, and advertising.

Also, don’t forget the 2012 International Builders’ Show® in Orlando, Florida – Feb. 8-11. Be sure to stop by the BuilderBooks Onsite Bookstore located in the West Concourse, Hall C Lobby of the Orlando Convention Center.

Here’s a sneak peek at our in-store special events for 2012

Daily Drawings

Visit the bookstore from Feb. 8-11 during show hours to enter the “In It to Win It” daily giveaway — a chance to win a $500 Lowe’s gift card.

High Fashion Jewelry for Less

International Jewelry Creations offering a variety of jewelry for all tastes and budgets — from fun to elegant, classic pieces to the latest styles — will be in the bookstore and add a touch of sparkle to the show.

BUILDERBOOKS.COM – BOOKS THAT BUILD YOUR BUSINESS